A Perpetual Private Investment Vehicle

Guidance Capital Partners (GCP) is a private investment firm structured as a perpetual ownership model that aligns investors, founders, our firm, employees and communities.

How we’re different

Perpetual Ownership Model
We're committed to long-term value creation without artificial exit pressures or forced timelines. Our perpetual model ensures true stewardship rather than the deal treadmill mentality, allowing us to invest with open-ended horizons focused on sustainable growth and legacy preservation.
Alignment & Transparency
Our long-term time horizon, investors owning 50% of GCP and significantly lower fees create positive alignment and compounding benefits for all stakeholders. We maintain honest, transparent deal structures with no hidden agendas, ensuring investors, GCP, founders and employees move forward together with aligned incentives.
Values-Driven Approach
We lead with humility, transparency, vulnerability, empathy and patience in every interaction. Our operator DNA means decision-makers who genuinely understand and care about business operations and culture, treating companies and employees with the respect they deserve while sustaining policies that promote human flourishing.
Investor and Seller Advantage
For investors, our approach unlocks proprietary deal access because our sellers prefer our approach over traditional PE buyers. It is structured for early distributions, aligns GCP and investor interests and provides overall higher, risk-mitigated returns without reliance on the traditional PE lever of financial engineering.
For sellers, our approach isn't just a personal financial event, but a holistic transition committed to sustaining their values, legacy, team and mission... long-term.
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Who we are

Backed by a seasoned, complementary leadership team, GCP is leveraging its innovative structure to capitalize on a generational wave of business ownership transitions while avoiding the pitfalls of conventional PE models.

Mark Sunderhuse
30+ years in asset management; founded multiple PE investment vehicles including first PE ETF at Invesco/PowerShares ($750M AUM); extensive board leadership; strong record outperforming PE benchmarks.
Trent Hudson
20+ years PE and direct investing (Merrill Lynch, Blackstone, Fairfax); managed $1B+ AUM portfolios across four continents; deep expertise in real estate, industrial, energy, fintech, and agriculture.
Neil Holzapfel
Former VP at Capital Group; invested $300M across Africa/Middle East (16.7% CAGR); led $240M take-private of Africa's largest agricultural company; founder of Raise the Children, a leading education nonprofit.
Matthew Gencarella
Entrepreneur, investor, and operator; co-founded and scaled byDesign Films (1,000+ annual events); raised $30M+ through byDesign Ventures into lower-middle-market companies; board member in edtech and business/consumer services.
David Gencarella
30+ years as entrepreneur/operator; co-founded multiple ventures across pharma, education, and real estate; extensive governance experience including Idaho Virtual Academy (Stride, Inc. affiliate).
Sheila Atwell
CFA Charter Holder and University of Arizona graduate; past financial advisor to high-net-worth individuals and institutions; broad expertise in private equity listed firms, secondaries, and direct investments; extensive nonprofit board experience focused on education, food security, and housing.

Get in touch

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